“Our research shows that this new information-sharing environment may also be transforming the way we understand ourselves. Adrian Ward, both at McCombs School of Business, University of Texas. Broniarczyk, professor of marketing, and Dr. How does people’s sharing impact what they know or what they think they know? This has been the focus of recent research by Prof.
The study of 2,500 users showed that 49% of participants aimed to change the opinions of others or encourage action, with 68% aiming to give people a better sense of who they are and what they care about. In the age of social media with constant access to more information from a wider range and variety of sources, why do people share, and how does it affect them?Īccording to a study conducted by a customer insight group for The New York Times, sharing online helps people feel more involved in the world. Adrian Ward, assistant professor of marketing at the University of Texas, told Medical News Today.Īn estimated 70% of North Americans use social media to connect with each other and share information. Yet “ocial media have transformed the way we understand the world around us by changing the way we access, share, understand - and misunderstand - information”, Dr. Sharing is not a new concept, humans live in social groups and thrive on social interaction - this forms part of human nature. This phenomenon, known as increased subjective knowledge, can alter how people act and affect the decisions they make.Sharing an article - even without reading it - can increase a person’s self-perception that they are knowledgeable about the topic, and this is even more true when they share the article with friends.New research has shown that only 28% of people read everything in an article before they share it on social media.Social media is part of everyday life for over 4.6 billion people worldwide.Share on Pinterest Sharing news online may skew our self-perception more than we think.
0 kommentar(er)
